10 Social Business Presentations that Inspired us in 2010
1. The Real Life Social Network by Google’s Paul Adams
This presentation makes the case for why we need to design for strong, weak or temporary ties, rather than treat all people in our network in the same way. A must read before you design your community.
2. Design for Networks by Mike Arauz
Mike provides a road map for building community and creating collective action. This awesome presentation is a must read before you design your community.
3. Social Media Is Dead: Long Live Common Sense by David Armano
David Armano provides a dose of reality and shows us that social media is broader than just marketing. The presentation offers some great ideas on how to evolve to a social business.
4. The True Value of Social Media by Brandon Murphy
Brandon shares some research into how social media really does deliver ROI. Brandon’s friendship model provides us with a new lens by which to think about marketing. Be sure to check out his cache of presentations on slideshare for how to make social work.
5. Social Marketing Analytics by Jeremiah Owyang
Jeremiah pioneers a new way to measure social business and should guide your measurement efforts.
6. Community Engagement: Managing Communities Across Digital Embassies by Edelman Digital
Edeleman Digital have come along way over the past 12 months and you’ll know why when you read this presentation on how to do community engagement.
7. Open Leadership Strategies by Charlene Li
Charlene Li’s brilliant book on open leadership helps understand a new way to manage in the wikileaks era. The presentation backs up her claims with the numbers. If you’re doing a cost benefit analysis on social media then this is presentation you must read
8. The Limitations of Social Media by Adnerds
Adnerds explore the limits of social media and there are many. Share this with Pollyanna or your local social media guru/digital ninja.
9. Whuffie Can’t Buy Me Love by Tara Hunt
Irrepressible Tara Hunt shows us how to do social right and explores the concept of social currency or Whuffie. This presentation should inspire your mindset and approach to social media.
10. The Future of Advertising isn’t Advertising. Presentation by Made by Many.
Made by Many have really burst on to the seen in 2010. This presentation identifies the future for advertising of marketing and provides a road map for a new marketing services model which is very different to today’s marketing agencies.
posted by Michael Batistich in the category Trends
Tags: Adnerds, Brandon Murphy, Charlene Li, David Armano, Edelman Digital, Jeremiah Owyang, Made by Many,Mike Arauz, Paul Adams, Tara Hunt